DYNE Finds Competitive Advantage in Apparel that Talks Back 16th May 2017 | Corey Wilson We live in a world where everything is connected—and is becoming increasingly so. From cars to kitchen utensils, the Internet of things is making it easier than ever for devices to share information that can help customers get more from their products. But not everything is a smart device—which means the next step in our quest for a connected world, is bringing ‘dumb’ products online too. That means taking the concept of this connectivity and embedding intelligence into the products that brands and retailers already sell. By using NFC (Near Field Communication) technology, it’s now possible to do this with almost any product, allowing consumers to interact digitally both on the sales floor and beyond t

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