Dutch-based international firm ABN Amro Asset Management has radically improved the timely and accurate publishing of performance data in marketing ma
Dutch-based international firm ABN Amro Asset Management has radically improved the timely and accurate publishing of performance data in marketing ma
2 PagesRegular and timely publication of fund performance data and asset base is key to the marketing program for most commercial asset management institutions, but achieving it can be a challenge. The in-house marketing team at ABN Amro’s Asset Management division were finding it difficult to meet sales staff’s requirements for up-to-date printed performance data in marketing materials. Marketing copywriter Bela Spanjar explains: “Documents we
