Regular and timely publication of fund performance data and asset base is key to the marketing programme for most commercial asset management institutions, but achieving it can be a challenge. The in-house marketing team at ABN Amro’s Asset Management division were finding it difficult to meet sales staff’s requirements for up-to-date printed performance data in marketing materials. Marketing copywriter Bela Spanjar explains: “Documents were prepared by an in-house DTP team of two. Although it only took half a day to actually produce a new leaflet or an hour or two to update graphs and figures, they were extremely busy and we had trouble getting the updates ready within the requested timescales.” The two-sided leaflets consist of marketing text on the front, with a performa

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