PROJECT: Dune Group LOCATION: Westfield, Statford City, London PRODUCTS USED: Venture Plank Chevron One of three test sites for an international roll-out, the Dune Group wanted to create drama and theatre in their shops. The aim was to reach out to a younger, more fashion-focused customer without alienating their existing customer base. The ‘sky catwalk’ was devised to bring a fun element into the stores, making a statement with colour and fashion on the walls and ceiling, yet doing so without detracting from the drama of the shoes themselves. The oak floor was chosen to create a neutral backdrop which was warm, comfortable Dune Group, Westfield and inviting – all of which are of particular importance when trying out shoes. The chevron detail adds a classic twist and subtly directs custome

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