Case Study
DTLR Employs Reliant Platform to Align Brand with Customers’ Lifestyle
DTLR Employs Reliant Platform to Align Brand with Customers’ Lifestyle DTLR has been a leading retailer in the fashion industry for over 25 years. The Company currently operates over 100 stores throughout the East Coast, Midwest, and Southern United States, providing footwear, apparel, video games and music to its core demographic of young, urban, tech-savvy consumers. Recently, DTLR worked with Reliant to implement Reliant Platform as part of a comprehen- sive store technology refresh. Once that project was successfully completed, DTLR began to consider ways to take advantage of Reliant Platform’s ability to host other customer-engaging applications. Reliant partnered with leading fashion retailer DTLR to launch DTLR Radio, an online radio station that allowed the brand to