SIGMA BEAUTY CASE STUDY The Background Highlight Overview The Sigma Beauty story began in 2009 with power-couple Dr. Simone Xavier and Rene Xavier Filho, a molecular bacteriologist and civil engineer, respectively. They launched Sigma with just one brush set that instantly captured a cult-following and sold out. Since then, the cosmetics company has continued to research, develop, test, and grow with an innovative drive – creating groundbreaking products that have secured the Sigma brand as an industry leader. Customers can shop Sigma in over 250 top fashion and beauty retailers across more than 70 countries. The brand is also represented by 4,700+ tastemakers and influencers in its Affiliate Program, and 25,000+ PRO makeup artists around the globe. Aiming to improve the customer exp

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