Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning With increased drug and market awareness among Health Care Practitioners (HCPs), pharma companies need to rethink their sales teams go-to-market strategy. A burst of digital channels has changed the promotional landscape for companies, meaning, the speed of decision making and execution is critical to the success of the sales force. Multi-channel call planning (MCCP) provides a well-balanced solution to enhance marketing potency and increase sales effectiveness by taking cognizance of various aspects of traditional and digital channels. This illustration shows how Axtria TM enabled a global pharma company to manage and execute their MCCP process across markets in EU, LATAM and the US. For

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