Infor provides complete business platforms purpose-built for the needs of specific industries. Known as Infor CloudSuites, their solutions are designed to give deep industry functionality and built to deliver greater agility, long term sustainability, lower costs, and lasting return on investment. Business Challenge Infor’s go-to-market strategy focuses on specific industries, providing vertical functionality without costly, time-consuming customization. VP of Infor Channels Harry Miller, is responsible for building the infrastructure and tools that help Infor channel partners sell into these vertical markets. But for Harry, traditional marketing tools weren’t working. “The buyer is more sophisticated now, you need to know what prospects are interested in, where they are in the buy

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