Driving Better Customer Relationships with Lytics The relationship between cars and their owners has always been a special one. In an age when marketers are inclined to see consumers as being on a customer journey with their brand, surely car owners are the shining embodiment of that journey. From test driving a new car to trading in their old vehicle, the lifecycle of car ownership is an integral part of our own lives. And for one company, Regit, improving that relationship is what drives their entire business model. CASE STUDY RegitCASE STUDY: LYTICS + REGIT “Our goal of personalization is to present the right message to the right person at the right place and time—a significant challenge when ‘the right place’ is a moving target.” Regit bills itself as “Your Dig

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