Case Study

Drawing Customers Into The Coke Zone

Drawing Customers Into The Coke Zone

Pages 6 Pages

How Aimia helped the world’s leading beverage brand build relationships By Aimee Bryan Regional Knowledge Director DRAWING CUSTOMERS INTO THE COKE ZONE ™> The Challenge Headquartered in Atlanta, Georgia in the United States, the Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverages, with nearly 400 brands and operations in over 200 countries. Coca-Cola Great Britain markets 21

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