Challenge Dräger understands the benet of roadshows and have run them in both India and Europe. So, when they wanted to reconnect with customers and increase awareness in the Middle East, they knew a truck was the perfect option. However, their current trucks were built to European standards, not to Middle Eastern specication. And their current operator couldn't manage the logistics in the GCC. So, with over a decade of experience running roadshows in the Middle East, Dräger came to us. Drager Roadshow across the Middle EastSolution Using one of our Middle East spec roadshow trucks, we provided Dräger with an experience designed to reach their clients in the region.The fully branded vehicle allows them to introduce their latest technologies and provide specialist knowledge on the daily c

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