Downtown and Convention Center Hotel Market Analysis Branson, Missouri The Branson/Lakes Area Chamber of Commerce and Convention and Visitors Bureau contracted with HSP to perform a market, feasibility, demand and opportunity analysis for potential hotel(s) connected or adjacent to the Branson Convention Center and/or in downtown Branson, Missouri. HSP analyzed the opportunity and viability of a new hotel, including optimal location, financial feasibility, return on equity, and impact. The study also profiled existing and new meeting, hotels in Branson, and in the regional area in order to evaluate the current supply and market demand. HSP recommended size, meeting space, type and number of guest rooms, rate range, facilities and amenities to be included in a potential hotel

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