1 Douglas: Akamai Case Study Looking to Expand the Online Business Founded in 1821, Douglas is a leading supplier of beauty products and cosmetics in the European retail market across 24 countries. Through 2,400 brick-and-mortar stores, an online shop, and its mobile application, Douglas offers more than 50,000 products. In recent years, this multi-billion-dollar retailer faced burgeoning competition from exclusive cosmetic chains and bargain pricing by discounters, drug stores, and online retailers. Like many retailers, it began experiencing downward pricing and margin pressure due to the heavy operational costs of its physical stores. A big problem is the exorbitant rents and the cost of staffing stores, which can quickly become more of a problem when sales are declining. As a

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