Technology leadership is one of the reasons Caesars Entertainment has become the world’s most geographically diversified casino-entertainment company, with resorts and casinos on three continents. The organization is well known for its innovative application of data to improve the customer experience. But with younger customers spending more money on non-gaming activities, Caesars needed a system capable of handling a new, expanded set of customer data for hotels, shows, and shopping venues. Challenges • Improve customer segmentation for more effective marketing campaigns • Expand analysis to include unstructured and semi-structured data • Accelerate processing for analytics and marketing campaign management Solution • Implement a new environment using Cloudera Enterprise,

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