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Doubleclick Ad Server Implementation

Doubleclick Ad Server Implementation

CapTech Consulting
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DOUBLECLICK AD SERVER IMPLEMENTATION BANKING & FINANCIAL SERVICES CASE STUDY BUSINESS CASE A global financial services client was using a legacy ad- server technology that did not sufficiently support its digital display advertising for conversion tracking, retargeting, au- dience building, and cross-device targeting. The company needed a digital advertising solution that could track click behavior and provide visibility of all clicks to its

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