Double the ROAS for Distrelec thanks to automated AdWords campaigns
Double the ROAS for Distrelec thanks to automated AdWords campaigns
7 Pages«adFeeder campaigns are the ideal supplement to existing Shopping campaigns. In June, the ROAS produced by adFeeder campaigns was twice as high as the ROAS for Shopping campaigns – with revenue increasing as well.» Angel Muñoz, E-Business and Digital Marketing Manager, Distrelec GroupadFeeder – automated AdWords campaigns supplement Google Shopping campaigns Online sales are a key source of revenue for Distrelec, which is why the B2B enterprise did much of its advertising via Google Shopping and manually managed Google AdWords campaigns. However, while this setup generated a high amount of traffic, it was unable to consistently cover highly specific search queries for item numbers and similar terms, which nevertheless frequently came up. In order to close this gap, im
