Founded in 1960, Domino’s now operates 14,000+ pizza restaurants in 85+ countries. Their drivers cover 10+ million miles to deliver 10.5+ million pizzas each week in the United States alone. For years, customers have been able to order pizzas via “Dom,” a simple ordering bot available online and through the company’s mobile apps. “We’re one of the first in this space to launch our own artificially intelligent voice-ordering assistant through our own native apps,” says Mandi Galluch, Domino’s program leader for digital experience. Determined always to innovate and keep pace with ever-changing consumer behavior, the company turned to building rich conversational experiences powered by natural language understanding (NLU) and machine learning. Approach Domino’s began exploring various

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