Travel Dominican Republic Ministry of Tourism Increases Brand Favorability by 18.9% with Taboola Video Campaign DR Ministry of Tourism helps to promote and develop the DR into a diverse destination, offering both Dominican and European flavors to more than one million visitors each year. Increase in Brand Favorability 18.9% COMPANY CHALLENGE SOLUTION RESULTS Improve DR brand favorability, targeting travelers in the United States (US) by leveraging promotional video content. Use Taboola’s branded video product to improve brand favorability. Work with Millward Brown and Taboola to measure campaign results. With Taboola, DR Ministry of Tourism achieved an 18.9% increase in brand favorability, which according to Millward Brown is 17.7% higher than the industry average. “We’re here to

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