DMI Increases Conversions for Georgetown University School of Continuing Studies’ Campaigns by 740% with Taboola
DMI Increases Conversions for Georgetown University School of Continuing Studies’ Campaigns by 740% with Taboola
3 PagesNews DMI Increases Conversions for Georgetown University School of Continuing Studies’ Campaigns by 740% with Taboola Georgetown University is one of the world’s leading academic and research institutions, preparing the next generation of global citizens to lead and make a difference in the world. Increase in Conversion Rate (CVR) Decrease in Cost Per Acquisition (CPA) 740% 84% COMPANY CHALLENGE SOLUTION RESULTS Support Georgetown University higher education continuing education campaigns by increasing campaign CVR and decreasing CPA. Use Taboola discovery platform to promote thought leadership and program-related content effectively and at scale. With Taboola, DMI achieved an 740% increase in CVR, and an 84% decrease in CPA for Georgetown University campaigns. “When we first
