CASE STUDY DiscoverOrg Attributes Success to Better Attribution Growth had slowed. Sales and marketing weren’t aligned. Full Circle Insights helped the sales intelligence provider get back on track. A Living Data Engine If DeAnn Poe worked anywhere else, she’d be her company’s target customer. As the head of marketing operations, she runs all of marketing’s behind-the-scenes activities. Stacking different technologies to execute, enhance, and measure campaigns, she’s the definition of a modern marketer. Her company, DiscoverOrg, supplies the data that makes modern marketing possible. DeAnn describes the company as a “sales intelligence solution” built on rigorous human research. 250 people gather information “on B2B buyers that sit within IT departments, marketing departments,

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