CASE STUDY WWW.ACUMATICA.COM • +1 888 228 8300 sales@acumatica.com WWW.ACUMATICA.COM • CS-01-23-1-20150709 © 2015 Acumatica SITUATION Since 1998, PostcardMania has grown from a 3-person direct mail company into a firm with more than $20 million in revenues, 200 employees and 12,000 customers at any one time. For the past 9 years, the company has used QuickBooks and custom software to manage their financial and customer information. CEO Joy Gendusa says, “The process of delivering our product is huge. We’re doing direct mail, website development, email marketing, follow-up programs, pay-per- click management. Every one of these types of marketing has many touch-points to get it delivered and working well. Everything that’s administrative, we have to be able to autom

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