ONLINE BRAND SNAPSHOT Dillard’s How Do People Feel About Dillard’s? The feelings expressed in online conversations about Dillard’s were mainly neutral. Focus of most online chatter surrounding the brand is price and sale driven. A few examples from Twitter: "@BrittBradd I haven't checked Macy's yet. But the ones at Dillard's or $100" "@Ayn_Rex Dillard's has 65% off shoes!" "FREE gift with any $35 @EsteeLauder purchase right now @DillardsS

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