CASE STUDY As an event organizer, what if you could digitally capture what attendees are experiencing as the event happens instead of relying on traditional post-event surveys? What if you could get real-time insight into people’s emotions at any given time or location during the event? Ruisrock, the most popular summer music festival in Finland, thought of the possibilities and turned to CGI for help. Through advanced video analytics, CGI enabled Ruisrock to capture more data on its 2017 festival crowd than it ever imagined, driving better decisions for an improved concert experience. Digitalizing customer feedback The first challenge with traditional customer feedback is that it`s just feedback—opinions based on past experiences and current expressions of the mind that may not accur

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