PROJECT PROFILE CORPORATE LOBBIES electrosonic.com Digital Media Band at 110 High Street Boston, Massachusetts CHALLENGE Corporate lobbies and entrances can be bland and - well - corporate. Lasalle Investment Management had bigger ambitions: create a dynamic, interactive experience to demonstrate the energy and appeal of the building — and attract and retain high- profile tenants. The aim was to create a first-of-its-kind digital media band to extend the experience of the building into the street. The 100-foot band would offer almost 600 square feet of media displays with three digital art modes and capability to interact with visitors in the lobby. That’s different! ESI Design developed the concept and design, appointing Electrosonic to turn vision into reality. The media band ha

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