Case Study

Digital Marketing Transformation: A Case Study on Creating an Integrated Marketing Ecosystem

Digital Marketing Transformation: A Case Study on Creating an Integrated Marketing Ecosystem

Pages 1 Pages

Hibbert helped a global animal health company transform its fragmented digital marketing into a unified ecosystem. Using Salesforce Marketing Cloud, they implemented automation, brand guidelines, journey mapping, personalization, and omnichannel strategies. The solution delivered consistent customer experiences, improved targeting, and enhanced reporting. It supported 32 countries, delivered 1.3M emails, and surpassed industry benchmarks with a 5.28% CTR and 15.7% CTOR. The transformation boosted engagement, efficiency, and global marketing alignment while ensuring compliance and scalability.

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