Case Study
Digital Marketing Agency Increases Client Retention Rate by 20% with Call Analytics
Digital Marketing Agency Increases Client Retention Rate by 20% with Call Analytics Adster Creative, a digital marketing agency located in Edmonton, Alberta, Canada, specializes in SEO, Google Ads (formerly AdWords) management, and website optimization strategies for local service-based businesses. While many agencies were slow to adopt call analytics, implementation was an easy decision for Adster, since many of their clients rely on phone calls as their main driver of revenue. They initially attempted to create their own call tracking tool, but were limited by the amount of data they were able to pull. “We knew we needed call tracking because of our client base. Ultimately, they measure their ROI via phone calls. That’s how they are running their businesses, and we couldn’t gain visibili