Learn Marketing Attribution Automotive agency increases client retention and sales with CallRail by Erica Hawkins March 11, 2020 A ut om o t i v e Paxton Automotive Marketing is the country's leader in direct mail and digital advertising for the automotive industry. They create customized advertising solutions for more than 125 clients across the nation to drive trac to their websites, generate leads, and increase direct sales. They 've been using call tracking since they rst opened 14 years ago and have always understood how call attribution was essential for both their internal use and proving ROI for clients. Problem: Integrating with other call tracking providers Paxton Automotive ran into issues when trying to set up integrations with many of the call tracking providers they used a

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