Case Study

Digital Chocolate

Digital Chocolate

Pages 2 Pages

The Challenge Recognizing the seemingly limitless potential of the social gaming space, Electronic Arts founder Trip Hawkins launched Digital Chocolate in 2003. After staking its claim in the mobile space, the company expanded its focus to online social games. Digital Chocolate quickly became a top game publisher, rapidly launching hit games to rival those of major competitors. To the delight of Digital Chocolate’s leadership, the company qu

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