Diageo Uses Google Analytics To Empower Their Global Brand Managers With Easy To Access, Insightful And Actionable Data
Diageo Uses Google Analytics To Empower Their Global Brand Managers With Easy To Access, Insightful And Actionable Data
2 PagesGoogle Analytics Certi?ed Partner Case Study Diageo is a leading global producer of alcoholic beverages with some of the world’s best known brands such as Guinness, Johnnie Walker, Smirnoff and Baileys and with annual revenues of £12,283 million. For a company of Diageo’s size, the logistics of delivering accurate analytics across 100’s of websites in over 20 countries is a daunting task. Marketing and brand manages require instant access to
