Case Study
DFS optimises online content with Amplience to maximise sales over Christmas
“Using Amplience, not only can we promote products, but we can also create a rich, adaptive user experience for our customers without burdening them with long page load times.” Russell Harte, Head of Delivery & Multichannel, at DFS Key Business Benefits • 60% Increase in Conversions • 66% Customer Engagement Levels • Media Production Times Reduced by 90% DFS, the international furniture retailer, has deployed the Amplience Big Content Cl