Case Study
Developing Strong Leadership
csod.com/cs/etrade Founded in 1982, E*TRADE is a financial services company that provides online brokerage and related products and services primarily to individual retail investors. The company has nearly $2 billion in annual revenue and is on the S&P 500 list of companies as of January 2013. To set the company apart in the increasingly competitive financial industry, E*TRADE worked to develop a more people-centric focus. In support of thi