X E R OX ® TRIVOR ® 24 0 0 HF INK JE T PRESS CUS TOMER SUCCESS The Challenge: INKJET EVOLUTION Docapost initially adopted inkjet in 2011 with the Xerox ® Impika ® Reference, which they have used to produce millions of mailings on uncoated stocks. These hyper- personalized pieces have been very successful, generating high response rates. Over time, however, Docapost started getting a new request – would it be possible to deliver the results-driving relevance of hyper personalized content on higher-end coated stocks? While the answer was “yes,” making this happen on the Impika ® Reference would mean using expensive inkjet coated media. Docapost needed to find a better way to print hyper personalized content on high- end media while retaining the attractive econom

Join for free to read