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Designing And Delivering Multi-Channel Strategy

Designing And Delivering Multi-Channel Strategy

The Berkeley Partnership
Pages 1 Pages

“The Direct business was a key growth area for M&S, and was an exciting, dynamic function in which to work. The difficult part of this assignment was not developing ideas for future propositions. It was more about framing them in enough detail to win the support of key stakeholders whilst being realistic about the implementation challenges and pace at which the programme could move forward.” Neil McClumpha Partner 1 CASE STUDY Des

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