DESERT FEDERAL CREDIT UNION DELIGHT DEEPDIVE Automating Voice of Member surveys for Arizona’s largest credit unionABOUT DESERT FEDERAL CREDIT UNION CHALLENGES Founded in 1939 and headquartered in Phoenix, Desert Federal Credit Union is a not-for-profit credit union with over 300,000 members. All Desert Federal Credit Union members are owners, with voting rights. Desert Federal Credit Union is the largest credit union in Arizona, operating through a network of 45 branches and managing over $3.7 billion in assets. Desert Federal Credit Union helps members achieve their financial goals, while sharing profits back with members. Relatively difficult to create feedback questionnaires Data analysis and reporting were done manually, using up precious time and resources Data from differ

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