D e m y s t i f y i n g t h e S e m a n t i c L a y e r T h e W h a t , S o W h a t , a n d N o w W h a t A P er spectiv e F r om Legendary Bes t-selling Author Pr ashanth Southekal, PhD, MBA Dr . Southekal has c onsult ed f or o v er 75 or ganizations including P&G, GE, Shell, Appl e, and SAP . is the author of tw o books — “Dat a f or Busines s P erf ormanc e” and "Anal ytics Bes t Pr actic es” W h i t e p a p e r F O R S M A R T E R , F A S T E R A I A N D B I2 DEMYSTIFYING THE SEMANTIC LA YER T h e W h a t , S o W h a t , a n d N o w W h a t The data economy is increasingly embraced worldwide in every industry. Data has enabled firms like Netflix, Facebook, Google and Uber to have a distinct competitive advantage. In 2021, the market capitalization of Amazon ($1.7 Trillion), a data

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