Jel Sert, “Makers of Fun Foods,” provides high quality, high value food products (freezer bars, beverages, and desserts) to some of the world’s largest retailers. Privately held for over 80 years, Jel Sert is level 2 SQF certified under the Global Food Safety Initiative (GFSI). STABILIZE SEASONAL SURGES Jel Sert’s freezer bar business is highly seasonal, with 80 percent of its annual volume shipped in a five-month period. Orders arrive in huge waves, particularly with its bigger customers, some of the largest retailers in the world. These customers have stringent on time delivery requirements. It became critical to Jel Sert’s success that they secure reliable transportation providers. At the time, Jel Sert had a very diversified group of core transportation providers. Jel Sert’

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