Case Study

DELIVERING MORE MARKETING VALUE FOR CLIENTS WITH AI

DELIVERING MORE MARKETING VALUE FOR CLIENTS WITH AI

Pages 2 Pages

CUSTOMER SUCCESS STORY SMN Corporation (SMN) is a Japan-based developer of marketing technology powered by big data processing, artificial intelligence, and financial engineering. SMN provides a wide variety of products and services including marketing analytics and advertising management and distribution. Exponential Data Growth in Japan’s Advertising Landscape The nature of advertising in Japan is shifting along with its increasingly digitally connected population, and the surge of digital interactions from customers is fueling a marked rise in data. In 2022, the country saw 5.3 million more cellular mobile connections, while the number of internet and social media users grew by 844,000 and 8.2 million, respectively. As digital channel usage rose, SMN faced a huge increase in adver

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