Defining Single View of Customer Strategy & Roadmap for a Leading Retail & Financial Services Company SITUATION The customer has been using multiple applications across LOBs (Line of Businesses) and entities to store and manage customer data. The client has multiple loyalty programs and engagement channels which are resulting in conflict on who owns the customer data and what are the customer data governance principles. Clear architectural principles, in terms of publishing and consuming the customer data, are currently not defined IMPACT Lack of a comprehensive and integrated system has resulted in dispersed customer information and disparate customer management processes. Multiple customer management systems further resulted in issues of maintainability and flexibil

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