Case Study Need As a small private college in northwestern Ohio, Defiance needed a way to make their fundraising campaigns easy and efficient while keeping their own costs low. With their mission to prepare students for life after graduation, engaging them in the digital age was a factor. Approach Giving to Defiance College is available year-round through iDonate’s online form, but with various events put on throughout the year, Defiance went further to interact with their donors directly, ultimately making the giving experience personal. Student ambassadors, student-athletes, and young alumni are all a core focus in continuing the college’s mission on and off campus. By using iDonate’s Text-to-Give solution, it has allowed Defiance to engage their students and alumni in the

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