Soon, the highly targeted ads we all experience while surfing the web may come to a billboard near you, benefiting advertisers with more effective conte nt delivery. Combining Artificial Intelligence(AI)/Machine Lear ning, Big Data, and Internet of Things (IoT) technologies, Cloudian, Dentsu, Intel, and other partners have shown how to revolutionize out of home, or OOH, advertising to target audiences with specific content just for them. Connecting with Consumers through Effective Content Targeting Since billboards began to populate the land after Henry Ford’s Model T was introduced in the early 1900s, advertisers have always looked for innovative ways to raise the effectiveness of their outreach. Those big roadside sign s and other OOH media do have an impact on behavior, accord

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