Whitepaper DECODING THE IMPACT OF EMAIL MARKETING ON CUSTOMER BEHAVIOR 2 4 13 3 5 10 14 Executive Summary Defining Customer Groups Key Insights & Recommendations Domino Effect Customer Purchase Behaviour Impact of Demographics Data Revolution by Saad JoiyaData-driven email marketing campaigns have redefined the way organizations engage with potential and existing customers. Email marketing not only costs less as compared to other contemporary tools but is also more effective and has a wider reach. However, organizations now have large volumes of data at their disposal which they can leverage to drive data-backed marketing campaigns. Our experts analyzed the impact of data- driven email marketing and how it affects customers’ purchase behavior. Our team was able to

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