Case Study
Decks restaurant, Coatbridge Tesco
! ! Challenge Pacific had to fit out to an extremely tight deadline of just four weeks the first Decks restaurant to be rolled out in Scotland by supermarket giants Tesco. The middle-of-the-market diner – sitting above Tesco’s Cafe and below the company’s Giraffe restaurants – is situated within the store in Coatbridge in Lanarkshire and appeals to shoppers with a choice of “real” and “wholesome” British food. There is a breakfast deck, pastry deck and carving deck. Carveries, which allow customers to select their own meat and vegetables, are becoming more popular in the UK, courtesy of the success of Harvester and Toby Carvery, which are brands operated by Mitchells & Butlers, who are also clients of Pacific. Approach Liaison with the client company and partner agencies was key as