College chooses TextAnywhere as their SMS communications and campaign partner. Leeds City College’s Keighley Campus dates back to 1825 when it was originally set up to educate engineers. Over time the College became known as Keighley College and merged with Park Lane College in the summer of 2007 to become Park Lane College Keighley. In April 2009 Park Lane College Keighley merged with Leeds College of Technology to become Leeds City College. The College has over 590 full-time 16 – 19 year old students, and 2,000 part-time adults, with over 600 courses available. Project Requirements The initial idea to use text messaging to communicate with students came from the College’s principal, who wanted to send out a New Year’s Eve greeting to all students. Following very positive

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