Case Study
Debenhams: Kat Von D Make-Up Launch
Case Study Debenhams: Kat Von D Make-Up Launch The 4mediarelations team were approached by national retailer Debenhams to assist in the promotion of a new make-up line launch. American tattooist, model and make-up entrepreneur Kat Von D’s new line of beauty products were to be launched with an in-store appearance at Debenhams’ store on Regent’s Street, London. By utilising radio and TV contacts, as well as introducing pioneering new live-stre