CUSTOMER SUCCESS STORY DATA MIGRATION TO THE CLOUD LEADS TO MORE FLEXIBILITY AND CONSISTENCY AT A REDUCED COST Challenge One of the biggest examples of a Cloudera customer undergoing a migration from on-premises to the cloud is this American technology company. The company’s core business is listening to advertising networks and member information, including cell network usage, to create clusters of groups to advertise to, and is effectively implemented as a giant ETL engine. The business correlates all the data and creates identity profiles for people and groups them together based on similarities. By doing this, the company can run analytics and gain insights on how to personalize ads, improve sales and marketing efforts, and gain a 360-degree view of its customers, including what produc

Join for free to read