ARTICLE By: ?Big Consultancy ? Co-founder ?, ?Gerry McNicol Hyper-personalisation can increase marketing effectiveness by 56% Data; let’s get personal Keeping in contact with your customers is a vital ingredient to ensuring that the hard, expensive work of acquiring customers and then delivering a quality product is translated into brand loyalty, repeat orders and ultimately high lifetime value. Mobile and browser notifications and direct social media messages are the hot channels these days, but good old email which, despite its relative long-in-the-tooth-ness, is still an extremely powerful communications medium. So building an effective communications strategy that maximises the weapons at your disposal makes the difference between a great and a mediocre strat

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