Data Lake & Brand Prote ction Predicti ve Model Business Case: Our customer is a leading service provider of digital brand services to the most prominent businesses globally. They have a huge responsibility of protec ti ng their customers’ brands and trademarks from various phishing channels. The client wanted a streamlined mechanism to gather, analyze, and report this data on a day-to-day basis. • Gather and process data related to phishing of brands, trademark, domains, etc. • Process the unstructured data and extract structure from it. • Leverage an an ti -phishing algorithm to assign proximity score and filter the probable phishing cases/URLs. • Report final set of data to the agents (on a web portal) for further con firmati on and take next course of ac ti on manually. • Impleme

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