Danone - Danone | Retail Insights Danone implemented the solution with 20+ business partners and large retail chains – all linked together to achieve the same business goals. Challenges - Out-of-stocks, overstocks and/or phantom inventories at POS - Lack of information about inventory levels at distributors/retailers Strategy - Obtain information from retailers - Monitor the behavior of sales to make product replenishment more efficient - Boost revenue, as well as brand loyalty of the consumers Results - Direct communication with the field - Automatic sales information with very little delay “The great innovation of this tool is direct communication with the field. Today, we automatically receive sales information with very little delay. When a store is close to running out of stock, I sen

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