The document, a case study from SAP, details how SAP Customer Identity and Access Management for B2C addresses common challenges in customer data management. It showcases how Danone S.A. faced issues like fragmented customer data, a static customer view, and difficulties with consent management across multiple brands. By implementing SAP's solution, Danone achieved significant improvements. Results included increased customer consent for marketing communications, a reduction in paid media acquisition costs, automated business processes, and enhanced sales communications due to improved cross-channel visibility. Quantifiable outcomes like a 4% increase in abandoned-cart conversions and an additional 800 leads per month highlight the solution's impact on boosting engagement and driving busin

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