Shay Santos, now CEO and President of Dane County Credit Union (now part of Heartland Credit Union) after 28 years rising from order-taker to strategist, focused on delivering efficient, high-value member services amid solid asset/loan growth. Facing costly EMV chip card conversion with minimal benefits, the executive team sought options. SRM Corp software helped by providing due diligence expertise—analyzing vendor contracts, negotiating optimal EMV terms, avoiding unnecessary cost hikes, ensuring seamless implementation, and maintaining service quality—enabling strategic navigation of the transition while protecting profitability and member value.

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